I’m Victoria, a Copywriter who Loves a Good Story.
I’ve loved a good story since I was a girl. I was known for telling stories as a child. And now I love to write a good story. Writing has been a passion which eventually turned into a profession over twelve years ago.
Returning back to graduate school for creative writing and immersing myself in digital marketing at the same time has allowed me to create many writing styles for different needs and audiences.
With a eighteen year career as a human resources and organizational development professional, I’ve gained a front row seat to how business and marketing work.
My work has landed me in East Africa, South Asia and Washington DC, working for diverse stakeholders- corporations, non-profits, governmental agencies and software/hardware tech.
Know Your Audience
Chances are you know what you want to convey, but do you know what markets you should advertise in? Is your voice clear, understandable and engaging? Are you reaching all of your potential audience?
Know What Motivates Them
People are motivated by two things, primarily: Will I gain a benefit? Or avoid a loss? The right words can influence people’s motivators. My writing can help motivate your audience into the right action.
Be the Differentiator
You have your audience engaged. They are motivated. Now be the differnetiator in a competitive market where you build trust and your audience takes action for your services or information.
Your Content is Your Voice
Speak out. Teach. Inform. Influence.
Use the words of your business, your brand, and your intention to reach your audience.