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Victoria Yeary’s CV - Copywriting & Content Strategy

Victoria Yeary CV

SUMMARY

Experienced copywriting, digital content production, and project management professional. Solid skills, knowledge, and experience in research, technical and creative copywriting. Lead cross-functional teams and manage end-to-end content creation projects. Develop content plans that align with business goals and improve engagement and conversion rates.

 

TECHNICAL SKILLS

  • Project Management and Development: Adobe Workfront®, Atlassian® Jira/Confluence, Monday.com®, Wrike®, SwiftKanBan®, Lucid Chart®, and MS Excel (v-lookups, pivot, Gantt charts), MS Team, MS Suite®
  • Learning Management Systems– Kajabi®, Teachable, ® WordPress LMS®, Instructional Design
  • CMS/CRM Content: CRM-KEAP Infusion software®, BOX, Visio, Basic HTML, A/B Testing, SemRush®, Confluence®, Kentico (CMS) ®, WordPress®, Figma, Canva, Adobe®Photoshop, Adobe® InDesign, Adobe®Illustrated, Adobe® XD, MS Suite and MS Teams® Mac proficient, and Google Suite/Analytics.
  • Social media: LinkedIn, Instagram, Facebook, Slack, Snapchat, and MS Team

 

 

PROFESSIONAL EXPERIENCE

Digital Content Writer | Globe Life | McKinney, TX| July 2022 to June 2024

Rated top #10 insurance company serving the US and Canada

Collaborate and work closely with all divisions of the Marketing Department including the SEO team, video production, product advertising for B2B, B2C, and in-house, executive team for Globe Life, legal and compliance division, and agent recruiting. Initiate end-to-end projects with marketing team

  • Interview and write monthly columns for company leaders leveraging domain knowledge, creativity, and strong writing and editing skills to collaboratively publish more than four articles monthly
  • Research and write monthly blogs for five subsidiaries’ websites leveraging product knowledge, HTML practices, legal and compliance usage, strong writing and editing skills, and strong project management and CRM skills for five blogs published monthly
  • Optimize and write marketing copy for search engine optimization (SEO) and conversion rate optimization (CRO), collaborate with the SEO team resulting in new blogs in 2022-24 with an uptick in conversion rate after the year prior of zero blog production (2019-2021)
  • Continual updating and refining company’s marketing style guide according to AP Style guide
  • Using strong storytelling abilities, quick pivoting, and the capability to simplify complex concepts into clear and persuasive messaging for different age demographics in multiple marketing channels

 

Digital Copywriting | Activity Uplift | JinJi HR | Contract |October 2022 – Present      

  • Research and write blogs for caregivers of Alzheimer’s and dementia patients using strong research skills and sourcing from medical journals and psychogeriatric studies for blogs published monthly
  • Web copywriter for a successful human resources consultant using HR expertise and knowledge, and creative content writing resulting in 70% of copy for a new website.

 

Organizational Communications Specialist | ITBCI |USAID | Contract | July 2022-March 2023

Organizational Transition for the United States Agency for International Development-Global Health Division. Engaged in a $250 M USAID project for the Global Health Bureau in the Population and Reproductive Health Office. Using organizational skills, and HR knowledge of positions, salary grades, and job duties, restructured, categorized, and wrote for four main USAID Global Health Divisions. Collaborating with Division Chiefs, used salary and job grade analysis to restructure job positions.

 

Technical Proposal Writer | GovOrtho LLC | Contract | Jan 2022-April 2022

Wrote and submitted government proposals and bids.

  • Engaged in government proposal writing for government projects including Federal Acquisition Regulation (FAR) forms and summaries resulting in writing and submitting 36 bids over four months
  • Structured website design, a bid project management platform, and public relations material using government guidelines and product knowledge in launching a new company

 

Copywriting Manager | CliffHouse Media | Med Spa | Contract | September 2017-December 2021

SEO Strategy and Digital Content/Program Manager -Content and Wireframed XD

Structured, designed, and implemented content management using exceptional organizational and project management skills to handle multiple projects simultaneously, creating website content, digital content, content calendars, libraries, and company proposals.

  • Managed projects involving the creative team: SEO/webmaster, B2C products distributions, graphic designer, and social media team
  • Designed and wrote marketing ads, nurture campaigns, A/B testing, and websites including mobile and desktop design, landing pages, and digital content for email campaigns and blogs
  • Using organizational and business strategy, developed and wrote business workflow operations, wireframed user experience, and established a project management and content library with Jira Software
  • Wrote email marketing campaigns employing the customer journey and sales funnel process, and a commissioned e-book on training

 

Training Content Writer | Unlock Your Talents | Denver, CO | August 2019-July 2020

A course that increases career options and creativity using individual strengths

  • Created online website using WordPress and Adobe Illustrated
  • Created and wrote an innovative online career coaching course leveraging Clifton Strengths assessments, mind mapping exercises, and a 24-video course for individuals
  • Used Wrike for project management assignments

 

Contract Content| B2C Writing | Ski Resort Gifts| Life Lessons 4 Business | 2008-2022

  • Wrote product descriptions for snow skiers in niche markets using imaginative ski jargon and specific age demographics, word conciseness, and brand appeal on a B2C site
  • Wrote online video courses for clients teaching business ownership

 

EDUCATION

  • MBA Project Management course, University of California – Los Angeles, CA
  • MA Creative Writing, University of Texas – Dallas, TX
  • BBS Behavioral Sciences & Communications, Hardin-Simmons University – Abilene, TX

 

U.S SECURITY CLEARANCE – ACTIVE

 

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