Hi
I’m Victoria,a Copywriter Who Loves Writing a Good Story
I love a good story. As a child I made lots of them up. And now I love to write a good story. Writing has been a passion which eventually turned into a profession 12 years ago.
Returning back to graduate school for creative writing and immersing myself in digital marketing at the same time has allowed me to create many writing styles for different needs and audiences.
With an 18 year career in human resources and organizational development, I’ve gained a front row seat to how business and marketing work.
My work has landed me in East Africa, South Asia and Washington DC, working for diverse stakeholders- corporations, non-profits, governmental agencies and software/hardware tech.
My Philosophy
01
Know Your Audience
Chances are you know what you want to convey, but do you know what markets you should advertise in? Is your voice clear, understandable and engaging? Are you reaching all of your potential audience?
02
Strategize Your Content
People are motivated primarily by two things : Will I gain a benefit? Or avoid a loss? My writing can help motivate your audience into the right action.
03
Be the Differentiator
You have your audience engaged. Now be the differentiator in a competitive market where you build trust and your audience takes action toward your services or product.
Your Content is Your Voice
Speak out. Teach. Inform. Influence.
Use the words of your business, your brand, and your intention to reach your audience.